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Daelight Solutions is an IT company serving the life science industry that wanted to refresh both their website and overall brand identity. For this update, I aimed to introduce a brighter, airier aesthetic while maintaining a tone that feels approachable yet distinctly professional. the new website and following collateral balances lightness and clarity with a friendly, trustworthy presence that’s suited for their technical audience.
Lexipol is an all-in-one platform for public safety leaders that supports daily operations and helps organizations remain compliant to ensure the safety of personnel. After launching a new website, they needed a brand update that included a versatile tradeshow booth.
The booth was designed to work at full size (20' × 40') or at half size (20' × 20'), so I planned a flexible design that functions at both dimensions and shows effectively across a wide variety of public safety events.
ALL IN, Olympus’s 2017 National Sales Meeting, needed to show the idea of a team working together to make a whole. I chose a mosaic-like theme with variations of the Olympus colors to depict diverse people coming together to execute a common goal. The logo and brand was applied to name badges, promo items, presentations, and different signage around the event space. An additional theme was also made for their “Outstanding Achievement Awards“ sales dinner.
This sales meeting would be presented to 1,400 employees, so this was months of conceptualizing, strategic planning, and creative execution for it to come together in an Atlantic City.
Creative direction: James Nash, First Generation
Global Employment USA (GEUSA) has been recruiting employers and job candidates in North America’s industrial market for over 30 years. They needed a new brand and website to show their experience in a more modern light.
For the logo, I made the “G” and “E” a part of the American flag, and made the colors slightly off hue from traditional flag colors to give it more vibrance. Their main focus of their new website was to make it easy and clear for employers and applicants to find the right jobs or upload job descriptions.
Even fun companies have to get down to business sometimes, but for Crayola that still means including a lot of color!
They had a great year, but they wanted to inspire their employees to still dream BIG for 2016. Crayola needed a State of the Business Meeting theme that could be carried over into videos, powerpoint presentations, and into the different categories of the meeting.
Creative Direction: William Sloan, First Generation
Working with the Crayola Product catalog brings a sense of nostalgia and fun to this behemoth project. Every year, new products are added and discontinued ones are deleted, images are updated, all while giving the products (almost 600) equal integrity within the layout.
Catalog cover artwork 2015, 2016: Francesca Farrisi
Creative direction: William Sloan, First Generation
Penn Community Bank needed a flyer and brochure duo to help inform small business owners of their PennEdge lending program. They wanted a simple and modern design paired with a die cut to display the title while the brochure is closed.
Creative direction: James Nash, First Generation
PMI's Pulse of the Profession reaches thousands of project managers across the globe, but wanted needed to give their brand a little update. Keeping the key elements that they loved, like the red adrenaline bars and faint grey grid, I redesigned their infographics and charts, all while keeping a consistent look for the four covers in the series.
Creative direction: William Sloan, First Generation
This client was looking to update their existing brand. I took their name, Keystone Farms Cheese, literally and made a keystone shape in the negative space of the barn door. I kept the similar colors to their old logo, so that this new look could still be familiar to their regular customers.
